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Sevens Report Updates S&P 500 Outlook: Here’s What Could Happen Next

Midyear valuation scenarios show limited upside—and real downside risk if key levels break


S&P 500: Exploring best- and worst-case scenarios for H2 2025

S&P 500 STARTS H2 2025 PRICED TO PERFECTION, SAYS SEVENS REPORT

With markets hovering near all-time highs, Sevens Report Research has released its updated valuation targets for the S&P 500—and the range of potential outcomes for the rest of 2025 is wide.

“Markets are largely priced to perfection at the start of H2’25.”
Sevens Report

Under the baseline scenario, based on projected 2026 earnings of $295/share, Sevens pegs fair value between 6,195 and 6,343, with 6,269 acting as a technical midpoint.

  • 6,195 = near-term support

  • 6,269 = technical pivot

  • 6,343 = upside resistance

A break above this range could lead to a “better-if” rally scenario:

  • Target: 6,600

  • Assumes $300/share in earnings and a 22× multiple

  • Represents only ~6% upside from recent levels

  • A move above 6,600 could open the door to 6,860, the 161.8% Fibonacci extension

But downside risks remain in a “worse-if” case:

  • Target range: 4,675–4,950

  • Assumes $275/share EPS and a 17–18× multiple

  • Midpoint: 4,813, a “technically critical” level

  • Weekly close below 4,813 could trigger a deep bear market toward 3,675

“A collapse of that magnitude may sound far-fetched, but history shows it wouldn’t be unprecedented.”

With valuations stretched and catalysts limited, Sevens cautions that investor focus should now shift to earnings quality, macro stability, and technical levels that could define the second half of the year.

Also, click here to view the full Investing.com article featured on Yahoo Finance published on July 9th, 2025. However, to see the Sevens Report’s full comments on the current market environment sign up here.


If you want research that comes with no long term commitment, yet provides independent, value added, plain English analysis of complex macro topics, then begin your Sevens Report subscription today by clicking here.

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Two Ways Tariff Policy Could Hurt Stocks (Even If TACO is True)

What’s in Today’s Report:

  • Two Ways Tariff Policy Could Hurt Stocks (Even If TACO is True)

Futures are slightly lower following a quiet night of news as markets digest the latest tariff threats.

Tariff threats from the administration have intensified over the week including the 50% tariff on copper imports and 50% tariff on Brazilian imports, but markets continue to largely ignore them and view it all as a negotiation.

Today focus will be on economic data, trade headlines and earnings.  Starting with the data, the key report today is Jobless Claims (E: 238K) and markets will want to see continued stability to further support last Friday’s good jobs number (and push back on any slowdown fears).  There are also three Fed speakers today, Musalem (10:00 a.m. ET), Waller (1:15 p.m. ET and Daly (2:30 p.m. ET), but they shouldn’t move markets.

On trade, markets are still waiting for updates on the EU and Taiwan.  A “deal” with the EU would further reduce trade anxiety while a letter would likely (slightly) escalate trade anxiety.

Finally, the Q2 earnings season starts (effectively) today and some reports we’re watching include:  DAL ($2.01), CAG ($0.59), LEVI ($0.14), PSMT ($1.16), WDFC ($1.43).

 

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Market Outlook: Positive News, but Investor Complacency is Surging

What’s in Today’s Report:

  • Market Outlook: Positive News, but Investor Complacency is Surging
  • Weekly Market Preview: Tariff Updates – Is TACO Still Valid?
  • Weekly Economic Cheat Sheet: More Focus on the Labor Market This Week

Futures are moderately lower on an increase in trade anxiety as the July 9th reciprocal tariff deadline approaches.

President Trump threatened a 10% tariff for any countries that align with “anti-American” BRIC policies and that is reminding investors of ever-present trade tensions.

On reciprocal tariffs, Secretary Bessent said tariff rates won’t increase until August 1st but several countries would be notified of higher tariff rates this week.

Economically, UK retail sales & German IP beat estimates.

Today there are no economic reports nor any Fed speakers so focus will be on trade headlines.  Any reports of any more trade “deals” ahead of the July 9th deadline will be a positive for markets and help stocks recoup these early losses.

 

Sevens Report Quarterly Letter

Our Q2 ’25 Quarterly Letter was delivered to subscribers last Tuesday, complete with compliance backup and citations.

We’re already receiving feedback about how it is saving advisors time and helping them communicate with their clients!

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Jobs Report Preview (Two-Sided Risks)

What’s in Today’s Report:

  • Jobs Report Preview (Two-Sided Risks)
  • Powell’s Tone Tilts Dovish
  • ISM Manufacturing Data Takeaways
  • Chart – Rise in JOLTS Highlights Labor Market Resilience

Stock futures are slightly higher but well off their overnight highs as traders mull President Trump’s fresh tariff threats (mostly directed at Japan) and await June payrolls data.

Economically, the Eurozone Unemployment Rate ticked up 0.1% to 6.3% vs. (E) 6.2% in May which was a slight negative regarding the outlook for the global economy.

Looking ahead to today’s session, there are no Fed officials scheduled to speak which will leave early focus on today’s June ADP Employment Report (E: 103K) due out ahead of the bell.

Additionally, UNF ($2.12) is due to report earnings (but the release should not materially move markets) and there is a 4-Month Treasury Bill auction at 11:30 a.m. ET.

Bottom line, with the June jobs report looming tomorrow, a big surprise in the ADP could impact markets while the 4-Month Bill auction could shed light on Fed policy expectations (the more dovish, the better) but today should be a relatively quiet day of positioning into the BLS release barring any new trade war developments.

Wall Street Doubts the Rally — Here’s Why We Don’t

Sevens Report President Tom Essaye Quoted in Barron’s on What’s Really Driving Stocks Higher


Stocks Are Hitting New Highs and Investors Don’t Believe It

Despite record-breaking highs in the S&P 500, many investors remain skeptical about the sustainability of the rally. In a recent Barron’s feature, Sevens Report President Tom Essaye was quoted outlining four compelling factors supporting continued market strength—from policy stability under the Trump administration to cooling inflation pressures and robust AI-driven momentum. He also breaks down why current stock valuations, when viewed through a forward-looking lens, may not be as stretched as headlines suggest.

Here’s what Tom outlined in the article:

  1. Policy Confidence: Investors are increasingly confident the Trump administration won’t implement policies that damage the economy.

  2. No Stagflation Signs: While tariffs may be inflationary, falling energy and housing costs are helping offset price pressure.

  3. AI Momentum: Enthusiasm around artificial intelligence remains a legitimate growth engine.

  4. Valuation Still Reasonable: 2026 earnings projections paint a much more attractive valuation story—just over 20× forward earnings.

Also, click here to view the full article featured on Barron’s published on June 30th, 2025. However, to see the Sevens Report’s full comments on the current market environment sign up here.


If you want research that comes with no long term commitment, yet provides independent, value added, plain English analysis of complex macro topics, then begin your Sevens Report subscription today by clicking here.

To strengthen your market knowledge take a free trial of The Sevens Report.


Join hundreds of advisors from huge brokerage firms like Morgan Stanley, Merrill Lynch, Wells Fargo Advisors, Raymond James, and more! To start your quarterly subscription and see how The Sevens Report can help you grow your business, click here.

Why Did the S&P 500 Hit A New High? (And Is It Sustainable?)

What’s in Today’s Report:

  • Why Did the S&P 500 Hit A New High?  (And Is It Sustainable?)
  • Weekly Market Preview:  Does the Big, Beautiful Bill Pass and Further Support Growth?
  • Weekly Economic Cheat Sheet:  The Big Three Reports This Week:  Jobs Report (Thurs), ISM Manufacturing & Services PMIs

Futures are modestly higher on further progress on passing the “Big, Beautiful Bill” (which would extend and increase ta cuts, further supporting economic growth).

The “Big Beautiful Bill” passed a key procedural vote over the weekend and passage out of the Senate is expected later today (and it could be law by the end of the week).

Economically, the June Chinese manufacturing and service PMIs were slightly better than expected.

Today there is one economic report (Chicago PMI (E: 42.7)) and two Fed speakers, Bostic (10:00 a.m. ET) and Goolsbee (1:00 p.m. ET) but they shouldn’t move markets.  Instead, focus will remain on Washington and if passage of the Big, Beautiful Bill becomes even more likely (meaning it passes the Senate and there’s no major pushback from House members) that should further add to the upward momentum in the market.

The Rally Broadens Beyond Big Tech — Sevens Report Highlights the FOMO Trade

Tom Essaye says improved breadth shows this market may still have plenty left in the tank


The Stock-Market Rally Is Moving Beyond Big Tech and Investors Are Thrilled

The stock market rally is no longer just a tech story. Recent gains in financial and industrial stocks have pushed one key measure of market breadth to a new high—signaling rising participation across sectors.

That’s a good sign, according to Tom Essaye, founder of Sevens Report Research, who believes the bull run may have room to run—as long as economic stability holds.

“As long as things can stay stable, then this market is not exhausted by any stretch of the imagination.”
Tom Essaye, Sevens Report

Essaye attributes the surge in non-tech names to classic FOMO trading—as investors who missed out on AI and Big Tech now rotate into other sectors.

“Market breadth has improved as investors search for new opportunities in different industries… It’s the FOMO trade.”

Broader participation often strengthens the sustainability of a rally, making this shift in leadership a potentially bullish signal for the months ahead.

Also, click here to view the full article featured on The Wall Street Journal published on June 28th, 2025. However, to see the Sevens Report’s full comments on the current market environment sign up here.


If you want research that comes with no long term commitment, yet provides independent, value added, plain English analysis of complex macro topics, then begin your Sevens Report subscription today by clicking here.

To strengthen your market knowledge take a free trial of The Sevens Report.


Join hundreds of advisors from huge brokerage firms like Morgan Stanley, Merrill Lynch, Wells Fargo Advisors, Raymond James, and more! To start your quarterly subscription and see how The Sevens Report can help you grow your business, click here.

Tech Leads the Rally, But Breadth Signals Are Flashing | Sevens Report Weighs In

Tom Essaye says the rally looks healthy—but it’s not without warning signs


Tech stocks are powering this record-setting rally on Wall Street – but how long can it last?

RECORD HIGHS GET SUPPORT FROM NYSE BREADTH, BUT 200-DAY INDICATORS TELL A DIFFERENT STORY

Wall Street’s rally to new highs continues to be led by tech stocks, but according to Tom Essaye, founder of Sevens Report Research, the strength may be broader than it looks—though not without its risks.

“The recent advance is broad-based… historically healthy and likely sustainable.”
Tom Essaye, Sevens Report

Essaye pointed to new highs in the NYSE Advance/Decline (A/D) line, a key signal that the rally has expanded beyond just megacap names.

But there’s a catch: only about 50% of S&P 500 stocks are trading above their 200-day moving averages, according to Sevens Report data—well below May’s 55% high.

“The divergence… is a source of concern,” Essaye wrote. “Some areas show real strength, while others may just be staging bear-market rallies.”

For bulls, Essaye says confirmation would come from more S&P names clearing their 200-DMAs—surpassing the May threshold of 55% would help validate the rally’s staying power.

Also, click here to view the full article published in MarketWatch on June 28th, 2025. However, to see the Sevens Report’s full comments on the current market environment sign up here.


If you want research that comes with no long term commitment, yet provides independent, value added, plain English analysis of complex macro topics, then begin your Sevens Report subscription today by clicking here.

To strengthen your market knowledge take a free trial of The Sevens Report.


Join hundreds of advisors from huge brokerage firms like Morgan Stanley, Merrill Lynch, Wells Fargo Advisors, Raymond James, and more! To start your quarterly subscription and see how The Sevens Report can help you grow your business, click here.

Tom Essaye Says PCE Report Could Make or Break Rate Cut Hopes

Markets need a tame report to keep the soft landing story alive: Tom Essaye Quoted in Morningstar


EMEA Morning Briefing: Investors Await Fed’s Preferred Inflation Gauge

Investors are closely watching the PCE inflation report, set for release today, as it remains the Federal Reserve’s preferred inflation metric.

According to Tom Essaye, founder of Sevens Report Research, the market is hoping for a quiet reading to preserve the case for two rate cuts later this year.

“Markets are counting on inflation to stay subdued to keep expectations for two rate cuts in 2025 intact.”
Tom Essaye, Sevens Report

While recent CPI and PPI data have come in light, any surprise to the upside in today’s PCE could push Treasury yields higher and pressure equity markets, Essaye warned.

“If inflation surprises to the upside… that will push yields higher and pressure stocks.”

With stocks near all-time highs and rate cut optimism priced in, a hotter-than-expected inflation print could shift sentiment quickly.

Also, click here to view the full Dow Jones article published in Morningstar on June 27th, 2025. However, to see the Sevens Report’s full comments on the current market environment sign up here.


If you want research that comes with no long term commitment, yet provides independent, value added, plain English analysis of complex macro topics, then begin your Sevens Report subscription today by clicking here.

To strengthen your market knowledge take a free trial of The Sevens Report.


Join hundreds of advisors from huge brokerage firms like Morgan Stanley, Merrill Lynch, Wells Fargo Advisors, Raymond James, and more! To start your quarterly subscription and see how The Sevens Report can help you grow your business, click here.

Mixed Messages from Market Breadth

What’s in Today’s Report:

  • Mixed Messages from Market Breadth

Futures are modestly higher mostly on momentum and continued optimism on trade/tariffs.

The U.S. and China officially signed the recently negotiated trade agreement and Commerce Secretary Lutnick teased 10 more trade deals that could be announced soon.

Economically, Euro Zone Economic Sentiment was slightly weaker than expected (94.5 vs. (E) 95.0).

Today focus will turn to inflation via the Core PCE Price Index (E: 0.1% m/m, 2.6% y/y).  Tame inflation readings have underwritten this slightly dovish shift in rate cut expectations, so this number needs to be in-line or weaker than expected to keep those more dovish expectations intact (and support this week’s rally).

In addition to the data, there are two Fed speakers, Williams (7:30 a.m. ET) and Hammack (9:15 a.m. ET) but they shouldn’t move markets.

 

Sevens Report Q2 ’25 Quarterly Letter Coming This Tuesday.

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