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Trump pushes back on characterization of ‘TACO’ strategy: ‘It’s called negotiation’

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President Donald Trump pushed back on Wednesday on the characterization of his tariff policy as “chickening out” after he announced and then paused tariffs on other countries multiple times.

Trump objected to the description when asked by a reporter, saying it was part of his wider strategy.

Announcements of trade deals, tariff deadline extensions, and the lowering of tariffs all helped contribute to a market revival after an initial crash. The market has now regained most of its value, partially due to the TACO strategy.

“So, the returns are somewhat conclusive: The TACO trade has worked and buying stocks on extreme tariff-related threats has worked,” Tom Essaye, founder of Sevens Report Research, said, according to Market Watch. To read the full piece on Washington Examiner, from May 28, 2025, click here.

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The TACO trade is the new Trump trade. Here’s what to know about the meme ruling the stock market.

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  • A new acronym is making its rounds on Wall Street: TACO
  • “Trump Always Chickens Out” refers to markets betting on Trump walking back tariff proposals.
  • Trump called the TACO moniker “nasty” when asked about it on Wednesday.

With TACO, investors have a new guiding principle.

“Buy the Trump tariff dip. Essentially, Trump has proven to investors that he won’t actually follow through with draconian tariffs,” Tom Essaye of the Sevens Report wrote on Wednesday. “As such, any sell-off following a dramatic tariff threat should be bought.”

Retail investors have adopted the strategy, with dip-buying at historic levels recently. But how long the TACO trade will remain effective depends on what happens after the tariff delays unwind over the summer.

Click here to view the full article in MSN.com from May 29, 2025.

Get access to the full Sevens Report issue on this topic—plus two weeks of free, no-obligation market insights built for advisors. 📩 Start your trial here: click here.

Advisors at top firms like Morgan Stanley, Merrill, Wells Fargo, and Raymond James already subscribe. Ready to see why?
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Trump Branded With Embarrassing Nickname Over Tariff Confusion

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Wall Street is beginning to understand the president’s roller-coaster foreign trade decisions with the help of a trendy acronym: TACO—or “Trump Always Chickens Out.”

The TACO theory was coined earlier this month by Financial Times columnist Robert Armstrong, adding a catchy name to the practice of loading up on stocks when Donald Trump first announces the tariffs and then selling when he ultimately backtracks on enforcing them.

In a Wednesday note obtained by Market Watch, Sevens Report Research founder Tom Essaye insisted that Trump does, in fact, always chicken out. So far, that’s been true for enacting additional tariffs on Mexico and Canada, postponing his “reciprocal” tariff plan on dozens of countries after his “Liberation Day” announcement went south, delaying a tariff on imports from the European Union, and smashing his plan to fine China, temporarily decreasing tariffs on Chinese products to 30 percent from 145 percent. Click here to view the full article in The New Republic on May 28, 2025.

Get access to the full Sevens Report issue on this topic—plus two weeks of free, no-obligation market insights built for advisors. 📩 Start your trial here: click here.

Advisors at top firms like Morgan Stanley, Merrill, Wells Fargo, and Raymond James already subscribe. Ready to see why?
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Still higher than some forecasts for 50% to 60%

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Still higher than some forecasts for 50% to 60%: Tom Essaye, editor of Sevens Report Quoted in USA Today

US stocks end near flat as investors turn cautious, take profits ahead of China deal talks

An 80% tariff is down from a levy as high as 145% currently but still higher than some forecasts for 50% to 60%, according to Tom Essaye, founder and president of Sevens Research Report.

Also, click here to view the full article featured on USA Today published on May 9th, 2025. However, to see the Sevens Report’s full comments on the current market environment sign up here.

If you want research that comes with no long term commitment, yet provides independent, value added, plain English analysis of complex macro topics, then begin your Sevens Report subscription today by clicking here.

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Are Tariffs a Negotiating Tool or Real Risk?

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Are Tariffs a Negotiating Tool or Real Risk?: Start a free trial of The Sevens Report.

What’s in Today’s Report:

  • Are Tariffs a Negotiating Tool or Real Risk?
  • Why Are Tariffs Positive for the Dollar?
  • ISM Manufacturing Index Takeaways
  • Chart – A Volatility Warning From the VIX Futures Market

Futures are modestly lower as optimism surrounding strong earnings from data software company, PLTR (+20% pre-market), is being offset by simmering trade war fears.

After the close yesterday, news broke that U.S. tariffs on Canada would be paused like those on Mexico (for one month) which was well received by markets.

However, China retaliated against the U.S. with 10% tariffs overnight and opened an antitrust investigation into GOOGL, rekindling trade war fears which is weighing on global investor sentiment in early trade.

Looking into today’s session, there are two potentially market moving economic reports: Factory Orders (E: -0.6%) and JOLTS (E: 8.0 MM). Investors will be looking for more “Goldilocks” data that supports the case for a soft landing.

There are also, two Fed officials scheduled to speak today: Bostic (11:00 a.m. ET) and Daly (2:00 p.m. ET), and several big name earnings releases due out, including PYPL ($1.13), PEP ($1.95), PFE ($0.48), AMD ($1.09), GOOGL ($2.12), CMG ($0.24).

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It’s premature to relax on tariff concerns

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It’s premature to relax on tariff concerns: Sevens Report Analysts Quoted in Investing.com

Strategist explains why tariff fears shouldn’t be exaggerated

The stock market’s rally this week, driven by the absence of immediate tariff announcements under President Trump’s new administration, has led some investors to believe tariff risks may have been overstated, according to the latest Sevens Report.

However, Sevens warned that it’s premature to relax on tariff concerns, highlighting potential volatility ahead.

“‘Day One’ of the Trump administration contained no blatant and additional tariff threats, as investors had feared,” Sevens Report analysts noted.

Yet, they cautioned, “tariff headlines will remain a consistent source of short-term volatility in markets this year.”

The report points out that Trump’s administration cannot unilaterally impose tariffs without first building a legal case.

“It’s not a surprise that Trump didn’t announce any new tariffs yet, Said the firm, adding that presidents do not have the power to just decree tariffs, especially with trading partners under existing legal trade treaties approved by Congress.

Also, click here to view the full article featured on Investing.com published on January 24th, 2025. However, to see the Sevens Report’s full comments on the current market environment sign up here.

If you want research that comes with no long term commitment, yet provides independent, value added, plain English analysis of complex macro topics, then begin your Sevens Report subscription today by clicking here.

To strengthen your market knowledge take a free trial of The Sevens Report.

Join hundreds of advisors from huge brokerage firms like Morgan Stanley, Merrill Lynch, Wells Fargo Advisors, Raymond James, and more! To start your quarterly subscription and see how The Sevens Report can help you grow your business, click here.

Why Did Stocks Hit New Highs?

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Why Did Stocks Hit New Highs?: Start a free trial of The Sevens Report.

What’s in Today’s Report:

  • Why Did Stocks Hit New Highs?
  • Weekly Market Preview: Major Tech Earnings and Wednesday’s Fed Decision
  • Weekly Economic Cheat Sheet: Fed Wednesday (Do They Push Back on Pause Fears?)

Futures are sharply lower (down more than 2%) on AI and tariff concerns.

Tech stocks are extremely weak (Nasdaq futures are down 4%) on news that a Chinese AI company “Deep Seek” has produced cutting edge AI with minimal costs and no next-gen chips, and this is seriously undermining AI enthusiasm.

Geopolitically, Trump threatened Colombia with tariffs over the weekend and while they ultimately weren’t implemented, it’s a reminder that trade volatility is back.

Today there is only one notable economic report, New Home Sales (E: 669K) and that shouldn’t move markets.  Instead, tech (and specifically the Mag 7) will lead the markets and for stocks to rebound from these steep early losses, we’ll need to see the Nasdaq stabilize and rebound, otherwise this is looking like an ugly day in the markets.

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Are Stocks Pricing in an Economic Contraction?

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What’s in Today’s Report:

  • Bottom Line – Are Stocks Pricing in an Economic Contraction?
  • Weekly Economic Cheat Sheet – Is Stagflation Imminent?

Stock futures are trading modestly lower with European markets this morning as recession fears continue to weigh on sentiment.

Economically, global Composite PMI data was better than feared but broader concerns of a slowdown remain.

Today, investor focus will be on economic data early with Motor Vehicle Sales (E: 13.5M) and Factory Orders (E: 0.5%) both due out before the opening bell.

There are no Fed officials scheduled to speak today but the Treasury will hold auctions for 3-Month and 6-Month Bills at 11:30 a.m. ET which may move bond markets and ultimately move equities.

Trade Hopes, Momentum, and New Highs

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What’s in Today’s Report:

  • Bottom Line: Momentum and Hope Continue to Fuel the Rally
  • Weekly Economic Cheat Sheet: Focus on Friday’s Flash PMIs

U.S. futures are modestly higher and most international markets rallied overnight thanks to more trade war optimism and unexpected stimulus by China’s central bank.

A “constructive” phone call between China’s Liu He, USTR Lighthizer and Secretary Mnuchin reportedly took place on Saturday which is helping boosting hopes for a trade deal.

Additionally, the PBOC cut a key interest rate for the first time in 4 years, offering a dovish tailwind to risk assets this morning.

Today is lining up to be a fairly quiet session as far as catalysts go as there is just one economic report: Housing Market Index (E: 71) and only one Fed official is scheduled to speak: Mester (12:00 p.m. ET).

With trade war optimism continuing to be the main driver of this most recent run to new all-time highs the markets will remain keenly focused on any new developments or news regarding the “phase one” trade deal.

Tom Essaye Quoted in Invest Records on November 11, 2019

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“Stocks hit fresh new highs last week on a familiar theme: Positive chatter/headlines on phase one of a U.S./China trade deal, while earnings and global data…” wrote Tom Essaye, president of the Sevens Report, in a Monday note to clients. Click here to read the full article.

Tom Essaye