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How The World Cup Can Deliver Short-Term Outperformance

Goal! These 9 ETFs Are a Way to Invest in World Cup Fever

Tom Essaye, author of The Sevens Report market newsletter, noted on Thursday that the World Cup “could potentially deliver short-term outperformance” for the economies of the host nations of the U.S., Canada and Mexico.

The iShares MSCI Mexico ETF and iShares MSCI Canada ETF could be good bets on a macro lift for these host countries, Essaye said. Essaye also noted that stocks based in the countries of World Cup winners may be a winning trade too.

Essaye added that there could be “ripple effects on particular corners of the stock market.” Essaye pointed to the Roundhill Sports Betting & iGaming ETF, which owns DraftKings and Flutter as top 10 holdings as well as several casino companies. 

Also, click here to view the full article published in Barron’s on June 11th, 2026. However, to see the Sevens Report’s full comments on the current market environment sign up here.


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