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TACO Trump goes viral, as analyst confirms the US President does ‘chicken out’

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It didn’t take long for social media to jump on to US President Donald Trump’s latest, unedifying nickname.

Earlier this month, Financial Times columnist Robert Armstrong coined an acronym to describe a popular trading strategy centered around Trump’s start-and-stop tariff policies – TACO (Trump Always Chickens Out).

So does Trump always chicken out?

According to a note to subscribers on Thursday from respected Wall Street market analyst Tom Essaye, the answer is yes.

In the note, the Sevens Report Research founder pointed to Trump’s decision to exempt goods subject to the US-Mexico-Canada Agreement from additional tariffs on Mexico and Canada, significantly reducing their sting. To read the full article on The New Daily from May 29, 2025 click here.

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Trump pushes back on characterization of ‘TACO’ strategy: ‘It’s called negotiation’

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President Donald Trump pushed back on Wednesday on the characterization of his tariff policy as “chickening out” after he announced and then paused tariffs on other countries multiple times.

Trump objected to the description when asked by a reporter, saying it was part of his wider strategy.

Announcements of trade deals, tariff deadline extensions, and the lowering of tariffs all helped contribute to a market revival after an initial crash. The market has now regained most of its value, partially due to the TACO strategy.

“So, the returns are somewhat conclusive: The TACO trade has worked and buying stocks on extreme tariff-related threats has worked,” Tom Essaye, founder of Sevens Report Research, said, according to Market Watch. To read the full piece on Washington Examiner, from May 28, 2025, click here.

Get access to the full Sevens Report issue on this topic—plus two weeks of free, no-obligation market insights built for advisors. 📩 Start your trial here: click here.

Advisors at top firms like Morgan Stanley, Merrill, Wells Fargo, and Raymond James already subscribe. Ready to see why?
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Why the ’TACO Trade’ still matters for your portfolio

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Investing.com — Over the past 48 hours, the term ‘TACO Trade’ has been widely circulated on social media and even made it to the White House. TACO is an acronym for “Trump Always Chickens Out”, which suggests that despite his tough talk on tariffs, he will always back down in the end.

Trump was asked about the TACO trade on Wednesday, enraging the President. “… don’t ever say – what you said, that’s a nasty question,” Trump slapped back when asked about it.

The TACO trade is the new Trump trade. Here’s what to know about the meme ruling the stock market.

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  • A new acronym is making its rounds on Wall Street: TACO
  • “Trump Always Chickens Out” refers to markets betting on Trump walking back tariff proposals.
  • Trump called the TACO moniker “nasty” when asked about it on Wednesday.

With TACO, investors have a new guiding principle.

“Buy the Trump tariff dip. Essentially, Trump has proven to investors that he won’t actually follow through with draconian tariffs,” Tom Essaye of the Sevens Report wrote on Wednesday. “As such, any sell-off following a dramatic tariff threat should be bought.”

Retail investors have adopted the strategy, with dip-buying at historic levels recently. But how long the TACO trade will remain effective depends on what happens after the tariff delays unwind over the summer.

Click here to view the full article in MSN.com from May 29, 2025.

Get access to the full Sevens Report issue on this topic—plus two weeks of free, no-obligation market insights built for advisors. 📩 Start your trial here: click here.

Advisors at top firms like Morgan Stanley, Merrill, Wells Fargo, and Raymond James already subscribe. Ready to see why?
👉 Start your quarterly subscription here: click here.