Sevens Report Quarterly Letter

Better Communication. Stronger Client Relationships.

More Time for Your Business and Family.  

You can have a turn-key quarterly letter ready to send to clients on January 2nd.  


You let us write it for you.

One way many successful advisors try and improve communication with clients is by sending them a quarterly letter - especially during periods of market volatility, like we have right now!  

But, that’s not easy.

On average, the advisors we spoke to said they spent between four and six hours researching, writing, editing and proofing their quarterly letter.

If you’re as busy as most of the advisors I know, that’s way too much time and stress to devote to a Quarterly Letter.

That’s why, at the beginning of 2018, we produced the Sevens Report Quarterly Letter.

And, on January 2nd, 2019 we will be sending our 4th Quarter 2018 Quarterly Letter to paid subscribers – so they can have their letter sent (or ready to be sent) within the first few days of January – and in doing so, show their clients they are on top of markets, regardless of the calendar.

We write a quarterly letter from advisors, to clients, that our subscribers can then edit and send to their clients as their own.

That means you can:

  1. Use it “as is.” Meaning, put it on your letterhead, sign it, and ship it right out the door.
  2. Edit it as you see fit (use parts of the content in conjunction with your own takes).
  3. Send it to anyone you like (clients, prospects, family and friends).

And, since we send you the content, it can be approved by compliance because it’s coming from YOU.

The letter is written in Microsoft Word. Therefore, you can copy and paste it onto your firm’s letterhead and easily edit it, if desired.

I created Sevens Report Quarterly Letter because it takes our strengths (writing, clear, straightforward analysis) and helps our subscribers:

  • Share necessary and relevant market analysis directly with clients…
  • Free up more time to focus on clients (existing and new ones) and family…
  • Show clients they’re on top of markets (raising client-confidence in their advisors)…

Now, I know that some people will read this and think “It’ll never get through compliance.”   

But, our letters have gotten through compliance at firms like Merrill Lynch, UBS, Wells Fargo Advisors, Morgan Stanley, Raymond James, plus dozens of smaller RIAs.

To address compliance concerns, we send all relevant back up for numbers cited and claims made in our quarterly letter, so all an advisor has to do is forward that word document along with the quarterly letter to compliance.

In fact, we’re so confident that we can get our letter through compliance that we offer a money back guarantee if compliance rejects your letter. So, this comes at no risk to you!

Sevens Report Quarterly Letter will contain:

  • A macro “look back” at the most recent quarter that will explain what factors drove the market’s performance.
  • Important performance data for major asset classes and various indexes.
  • A look ahead at the coming quarter including general analysis of risks and opportunities (but, no predictions).
  • And, like the Sevens Report, it’ll be well-written, simplified, and brief.

Essentially, we will pen a quarterly letter that you can stamp your firm logo, firm name, contact information, and signature on. (As mentioned, you can edit however you like, too.).

But, we can only explain the letter so much. So, we’ve included our Q3 Sevens Report Quarterly letter that was sent to paid subscribers three months ago, so you can see exactly what the product looks and feels like:

Quarterly Insights – October 2018

Optional Title #1: A Strong Economy Helps Power Markets to New Highs

Optional Title #2: Positive Market Fundamentals Lead to New Highs in the Third Quarter

Optional Title #3: Positive Market Fundamentals Power Stock Gains in 3rd Quarter

Optional Title #4: Positive Fundamentals Overcome Trade Uncertainty in the Third Quarter

Optional Title #5: Positive Fundamentals Overcome Trade Uncertainty in Q3

Dear Client,

Fourth Quarter Market Outlook

As we start the final quarter of 2018, U.S. economic and corporate fundamentals remain very strong, and those two factors combine to provide firm support for the markets. That is an important fact to remember as those core fundamental positives have helped markets power higher in 2018 despite a return of volatility.

And, we fully expect continued market volatility in the fourth quarter, as investors face several potentially significant unknowns, including:

  • Whether the U.S. and China can strike a trade deal 
  • If corporate earnings growth continues to meet expectations, and  
  • The possibility of disruptive political events from Washington (personnel turnover, spontaneous tweets, and the midterm elections).   

It’s unclear how, or when, these events will be resolved, and what those implications will be for markets. Yet as 2018 has shown us so far, uncertainty is not, by itself, enough to offset the strong fundamentals in the U.S. economy and corporate America.

Instead, these and other market uncertainties require an intent focus on financial markets, economic data and political news. Put more generally, markets always face uncertainties at the start of a new quarter, but over the long term, it’s core economic and corporate fundamentals that drive market returns, not the latest sensational headlines.  

At John Doe Advisors, we understand that volatility, whether it’s related to trade disputes or concerns about government policy, can be unnerving, even if it is historically typical. That’s why we remain committed to helping you navigate this ever-changing market environment, with a focused eye on insuring we continue to make progress on achieving your long-term investment goals.

Our years of experience in all types of markets (calm and volatile) have taught us that successful investing remains a marathon, not a sprint.

As 2018 has shown us so far, trade conflicts, political dramas and short-term market volatility are unlikely to impact a diversified approach set up to meet your long-term investment goals.

Therefore, it remains critical to stay invested, remain patient, and stick to a plan. That’s why we’ve worked diligently with you to establish a personal allocation target based on your financial position, risk tolerance, and investment time horizon.

Thank you for your ongoing confidence and trust as we navigate this changing market environment. Please feel free to contact us with any questions, comments, or to schedule a portfolio review.



John Doe

John Doe Advisors

1 Orange Street

Miami, FL 11111

(123) 123-1234

Look, I know some of you are not writing a quarterly letter at all.

If you’re in this camp, I’m worried you’re making a colossal mistake. Potentially, you’re leaving yourself exposed to losing clients to advisors who communicate effectively!

Whether you use our service or not, please consider writing one this year (remember the survey responses above).

The rest of you are probably doing it, but begrudgingly.

It could take a day, a few days or even a week or more to fine-tune and write this type of commentary.

Plus, you may be circulating it around the office for input and re-working it further after that. Your compliance department will probably want to inspect it, too!

To top it off, you might still be unsure if it’s any good.

And the ultimate kick in the teeth is fearing what your clients think upon reading it.

No one likes this process, and that’s why we provide:

  • A high-quality letter. With strengthening the client relationship as the main goal, it will be written in a clear, concise and plain English format (similar to how we write the Sevens Report and Sevens Report Alpha).
  • A timely letter. Sevens Report Quarterly Letter will be delivered to paid subscribers on Wednesday, January 2nd.
  • A turnkey solution. You can literally put your firm name, address, and logo on it, sign it, convert it to a PDF, and let it fly. Naturally, if you want to make any edits to it, feel free. That’s perfectly okay.

“I really like this. I’m so glad I can lock this in and not have to worry about doing this in the future.”

W.V. UBS Advisor

“I love this.”

B.C. Stifel Advisor


“I'll give this a try. I value my time at $1000/hr. If this saves me ten can do the math.”

J.R. Raymond James Advisor

If you’re ready to let us help you 1) Strengthen client communication and 2) Save time by writing your quarterly letter for you, simply click this link to start your subscription.  

Quality Research at a Compelling Value

Six years ago, I started Sevens Report with the ultimate goal of becoming the total research solution for today’s financial advisors by providing high-quality research solutions at reasonable costs.

In doing market research, we could only find one other firm that was writing quarterly letter commentary for advisors. The problem was you could only get it as part of a bundle of other products and the cost was $5,000/year!

I know for a fact that some advisors who use this particular group offered to pay $2,500 per year for the quarterly commentaries, separately. But, this firm hasn’t obliged.

Frankly, I think either of those amounts is outrageous.

So, I’m undercutting the competition on cost by 80% per quarter. Or by 82%, annually.

Now, that’s a serious discount.

A Sevens Report Quarterly Letter subscription will cost $250/quarter (cancel any time, but no refunds on the current quarter’s letter) or $915 if you pay annually.

The way we see it, if we help you retain just one client or grab one additional allocation through sending these quarterly letters to clients, it will more than cover the cost!

I see this as a win-win because we use our strength (writing about the markets) to help you:

  • Save time (small survey of advisors averaged 6-10 hours working on their quarterly letters)
  • Show you’re on top of markets with impressive market analysis
  • Improve communication with clients and prospects
  • Strengthen relationships
  • Win additional assets from existing clients or prospects

And the best part is, it will be coming directly from you.

It will allow you to spend more time doing what you do best and doing what you want.

Begin your subscription to the Sevens Report Quarterly Letter right now by clicking the button below and get redirected to our secure order form.

Finally, everything in business is a trade-off between capital and returns.

So, if you commit to an annual subscription, you get one month free, a savings of $85 dollars. To sign up for an annual subscription, simply click here.


Tom Essaye,


Sevens Report

Let Us Do The Work 

The third quarter was the best-performing quarter for markets so far this year as the major U.S. stock indices each hit new all-time highs. The broad market gains were driven by strong economic data, solid earnings growth and improved clarity on global trade.

Interestingly, those positive factors were often overlooked as news headlines focused on various political firestorms and the continued uncertainty with regard to the U.S. and China trade relationship. But, in what has become a recurring theme for the 2018 market, positive economic and corporate fundamentals once again outweighed unnerving political and geopolitical headlines.

Starting with current economic growth, it’s simply the best we’ve seen in years. The final reading of second-quarter GDP showed growth above 4% annually, and according to the Atlanta Federal Reserve “GDP Now” estimates, we can expect near 4% GDP growth for the third quarter as well. For context, the last time the U.S. economy posted two consecutive quarters of annual GDP growth close to 4% was in mid-2014, and prior to that, it was late 2004!

Corporate earnings growth also remained very strong during the third quarter, as more than 80% of S&P 500 companies reported earnings above consensus expectations. According to financial data firm FactSet, that’s a record high. Aided by the tax cuts passed at the end of 2017, S&P 500 corporate earnings growth for 2018 is expected to rise above 20% year over year. Just as importantly, analysts expect strong earnings growth to persist into 2019, with current estimates calling for 14% earnings growth for the S&P 500 next year.

Regarding global trade, concerns about the U.S. and Chinese trade relationship remain, but the third quarter also saw important resolution to numerous other trade situations. First, in July, the United States and the European Union reached a trade agreement that would prevent retaliatory tariffs and promised to investigate ways to further promote free trade between the U.S. and the E.U. Then, in August, the United States and Mexico agreed to a trade framework to replace NAFTA, and on the final day of September, Canada and the United States reached an agreement for Canada to join the existing U.S./Mexico deal, settling another potential trade dispute.

So, we started the third quarter of 2018 with four areas of trade-related concerns: The EU, Mexico, Canada and China.

Positively, we begin the fourth quarter with just one area of legitimate trade concern: China.

And, while the U.S./China trade relationship certainly represents a potential risk to the global economy and markets, it’s important to remember that so far in 2018, a strong U.S. economy and healthy corporate fundamentals have powered stocks higher through multiple periods of trade, political and international uncertainty—and that’s critical context to consider as we enter the final quarter of the year.

Third Quarter Performance Review – Positive Returns for Most Asset Classes

The major U.S. stock indices surged to new all-time highs and there were broad gains across most market segments and sectors in the third quarter. Improvement in the outlook for global trade was an important positive catalyst for market performance in the quarter, and that was reflected in the monthly market returns. Strong market rallies in July and August helped U.S. stocks finish the quarter in solidly positive territory.

By market capitalization, large caps outperformed small caps, which is a departure from the first two quarters of 2018. That change in performance is representative of the reduction in global trade risks, as large caps under-performed small caps during the first two quarters of 2018 primarily because of trade concerns. From an investment style standpoint, growth once again outperformed value, as strong tech sector returns continued to help growth styles outperform, which has been a consistent trend all year.

On a sector level, ten of the eleven S&P 500 Index sectors finished the third quarter with positive returns. Healthcare and industrials outperformed the S&P 500 thanks to strong earnings from healthcare facilities while industrials were aided by a reduction in trade tensions.

Conversely, the energy and materials sectors fought headwinds from a stronger U.S. dollar, and that caused both sectors to relatively underperform the S&P 500 Index. Meanwhile, communication services was the lone S&P 500 sector to finish the quarter with negative total returns.

Looking internationally, the third quarter was the first positive quarter for foreign markets in 2018, aided by a September rebound that was fueled by a reduction in concern over Italian budgets, Turkish inflation, and U.S./China trade. However, foreign markets still lagged the U.S. market in the third quarter. Foreign developed markets registered small gains while emerging markets, despite a strong rebound in late September, again closed firmly in negative territory.  

Most major commodities indices were positive in the third quarter, once again aided by a rally in the energy complex. Oil surged higher in the third quarter, reaching a new multi-year high thanks to continued geopolitical unrest in the Middle East, and a lack of oil production increases from OPEC. Gold again underperformed, with prices falling to the lowest level since early 2017 due to a lack of acceleration in inflation.

Turning to fixed income, the leading benchmark for bonds (Bloomberg Barclays US Aggregate Bond Index) was very slightly positive in the third quarter, although it remains solidly negative year to date. Continued strong economic growth, a reduction in political stress in the European Union and a September Fed rate hike were headwinds on the broad bond markets in the third quarter.

Looking deeper into the bond markets, there remained a clear preference by investors for shorter-duration bonds, as one-to-three-month Treasury bills again logged a positive quarterly return. And, that makes sense given the Fed just hiked rates for a third time this year, and clearly signaled it intends to raise rates a fourth time in December.

Finally, high-yield bonds returned a second consecutive quarter of positive performance as bond investors remained focused on strong corporate fundamentals and solid economic growth. High-yield bond performance remained decidedly positive on a year-to-date basis.